First impressions count. Your website is your digital presence, and every visitor should have a welcoming experience that leaves them feeling valued. An accessible website allows potential customers to navigate successfully, access your content and digest your messaging - it’s good for business.
Increases your audience reach and market share
Over 7 million people in the UK have digital access needs (needs which arise because of the effects of their disability when interacting online), and their combined spending power is around £24.8 billion.
A recent survey found that 70% of this audience will leave a website if they experience barriers, taking their business elsewhere.
The cost of this equates to an estimated £17.1 billion.
Enhances brand loyalty - inclusivity is appreciated!
For people with digital access needs, an inclusive brand is incredibly valued. In fact,
75% of this market would rather pay more for a product from an accessible website, than buy the same product again from one that was less accessible.
Promotes a positive brand image
Sharing in the beliefs, ideals and values of consumers is powerful in building a positive brand image. Taking thoughtful measures to increase your website’s usability for people with disabilities, means showing your consideration for digital inclusion. And that speaks volumes. Given that
62% of consumers prefer to purchase from brands that stand up for issues that matter, it makes great business sense too.
Optimises your searchability
Web accessibility and Search Engine Optimisation (SEO) are aligned. Websites with easier navigation help people with disabilities to access information, but it also improves bounce rate. That means people stay on your website for more than one page visit, and this improves your site’s authority with search engines. What’s more, providing things like closed captions on videos and alt tags on images not only help people with access needs, but allows search engines to discover and index the content too.