In our diverse world, how can we make sure that our websites are designed to be inclusive of all? What's your top tip - and how does it benefit the customer experience?
To help business owners build inclusive designs for the betterment of the customer experience, we asked marketing specialists and digital design experts for their best pieces of advice. From optimizing color palettes for less eye strain to including alt-text on images, there are several ways that may help you produce inclusive design to benefit the experience of customers and boost potential sales for years to come.
Here are 11 ways inclusive design benefits the customer experience.
An inclusive experience goes beyond accessibility requirements. It’s also about how included someone feels. So demonstrate inclusivity in your messaging. For example, we are proud of our diverse team of adoption specialists and feature them on our website’s landing page and team page. When birth mothers and adoptive parents are exploring the adoption process, seeing a diverse organization can help them feel more welcome to take the next step in their adoption journey. We also make first contact easier by providing birth mothers a phone number to text message rather than call.
Kenna Hamm, Texas Adoption Center
At Texhelp, we're helping organizations around the world to improve digital accessibility. Learn how our all-in-one solution, ReachDeck, can help you improve the accessibility, readability and reach of your online content.
Creating an accessible and inclusive website isn’t a simple checkbox exercise. It’s a process. After all, websites are forever changing. Maintaining digital accessibility is part of the journey too.
Recently, we hosted a webinar with the Department of Work and Pensions (DWP). During the session, we walk you through an 8 step plan to creating and managing accessible websites and content.