Today's web surfers live in a multitasking world. Often content is consumed on-the-go. Some may snack on content in between meetings, while others digest it as they’re watching Netflix. When it comes to writing for the web, we asked 14 business professionals for their top tips.
"To improve your web writing and nurture engagement, what's one tip to follow when writing for the web?"
Here is what they had to say.
When it comes to writing for the web, simple, short and clear content is best. That's where thinking about readability comes in.
Readability is all about how easy or difficult it is to read something. Factors that affect readability include sentence length, sentence structure, the average syllables per word, and more.