Recently, we scanned the websites of 30 of the top US National and Community banks for accessibility. The purpose was to discover how easy these banking websites were to access and use for people with disabilities. As well as to highlight the biggest barriers to digital banking. The results revealed that there is work to be done:
Read on to discover our findings in detail.
Not only that, according to the National Disability Institute, households with a disability are less likely to use digital banking.
Less than half access their accounts online, compared to 73% of those without disabilities. When financial services aren’t digitally accessible, freedom of choice in how users manage their personal finances is removed. Freedom and trust are 2 key areas to any good relationship.
Given the existing research, we wanted to discover how accessible banking websites were. We wanted to highlight common accessibility problems, and offer our support to help financial organizations improve.
We scanned 30 of the top US National and Community banks for accessibility (15 of each, based on revenue). To do this we used our web accessibility checker, the ReachDeck Auditor. It scans for accessibility errors, readability problems and broken links;
Across the community banks reviewed, we found:
That’s an average of 13 WCAG AA errors per page. Again, some websites had far more accessibility errors. For example, one community bank had an average of 52 errors per page .
Readability is affected by sentence length and the use of jargon words.
We found that, on average:
Long sentences are sentences that are 21 words or more. The longer the sentence, the harder it is to read and understand. According to the American Press Institute, at 8 words long, readers can understand 100% of the content. At 14 words, they understand 90%. But at 43 words long, understanding drops to below 10%.
Our results found that:
By keeping content simple, short and clear, it’s easier and quicker to read and understand, for everyone.
We want to help you to make sure every user can access, understand and use your information. Join our challenge and improve accessibility in your organization. The first step? Discover the accessibility and readability of your own website. We’ll help!
For a limited time, we’re offering financial organizations the chance to book a free, no obligation website audit.