Digital accessibility and what it means for your organization


The Government Digital Service - commonly known as GDS - is responsible for helping make government work better for everyone by leading digital transformation. We talk a lot about the importance of accessibility, but what exactly do we mean?

The word ‘Accessible’ shown in large black font on a yellow background. The word ‘Inaccessible’ shown in small black font on a yellow background.

Accessibility means meeting everyone’s needs all of the time, not settling for meeting some people’s needs, some of the time. It means ensuring services, information and content can be used and understood by the widest possible audience. 

Digital accessibility and public sector bodies

One of our priorities is leveling up the accessibility of digital public services in order to uphold the sixth Government Design Principle, “This is for everyone”, which means:

“Everything we build should be as inclusive, legible and readable as possible. If we have to sacrifice elegance - so be it. We’re building for needs, not audiences. We’re designing for the whole country, not just the ones who are used to using the web. The people who most need our services are often the people who find them hardest to use. Let’s think about those people from the start.”

In 2018, the government introduced new Accessibility Regulations to help make that happen, and improve the accessibility of digital public services across the board. GDS is responsible for monitoring them.

The “Public Sector Bodies (Websites and Mobile Applications) (No.2) Accessibility Regulations” (to give them their full name) require all public sector body websites to meet the Web Content Accessibility Guidelines (WCAG) 2.1 to level AA, and have published an accessibility statement by 23 September 2020. There’s also a deadline for public sector mobile apps to be accessible too, coming in June 2021.

Make things accessible, it makes things better

The law is the law, and it’s certainly important. But sometimes people approach accessibility from the perspective of achieving a certain set of criteria just to ‘pass’ a standard, and that sort of misses the point.

In short, making things accessible makes things better for everyone. Accessible services reduce friction for the user and help improve the relationship between the citizen and the state. Accessible public sector communications help people to understand vital information that has implications for their health, livelihoods, rights and more.

Learn more in our webinar

In our webinar we talk about the regulations you need to follow, and how. We also talk about the major benefits that come with making services easy to use and public sector communications accessible - not only for people with disabilities or impairments, but for everyone. 

To learn more, sign up to our webinar - it's free.

Expect to come away from the webinar with a better understanding of:

  • digital accessibility and why it’s important
  • accessibility and the law
  • the resources available to help you meet the regulations
  • how to make your wider digital communications more accessible

-------------------

About the authors

This blog was written by Richard Morton, Head of Accessibility at the Government Digital Service (GDS) and Louise Harris, Head of Creative and Channels at GDS. 

Headshot of Richard Morton

Richard Morton, Head of Accessibility, Government Digital Service

Richard Morton is Head of Accessibility for Government at the Government Digital Service (GDS). He focuses on building accessibility capability across the public sector through GDS Accessibility Empathy Lab sessions, clinics, training and testing, and the cross government accessibility communities.

Headshot of Louise Harris

Louise Harris, Creative and Channels Team Leader, GDS

Louise Harris is an experienced communications professional with more than a decade of digital expertise built working across the public and private sector. She leads the Government Digital Service’s (GDS) multidisciplinary Creative and Channels team, and provides expert advice on the use of digital channels within GDS and wider government - with a particular focus on accessible communication best practice.