Beyond the purple pound: A real look at disability in the digital journey

A 30 minute webinar with Debra Ruh, CEO of Ruh Global, and Elisabeth Ward, Accessibility Specialist at Scope

About 15% of the world's population lives with some form of disability. That's one billion people - the world’s largest minority. By 2050, this figure is expected to double.

In this session, explore the impact of digital inaccessibility on the disabled population. Discover the meaningful benefits that come from making programs and campaigns inclusive. Gain insights to help you best to meet the needs of disabled people online.

Watch on demand now. View the recording below.

About the speakers

Debra Ruh

CEO of Ruh Global IMPACT and Chairman, Billion Strong 

Debra Ruh is a Global Disability Inclusion Strategist, internationally recognized keynote speaker, published author, and branding expert. Debra travels the world inspiring and advocating for governments and corporations to include people with disabilities. She is an active public figure, and consults with Multi-National and National Corporations and the United Nations. Debra is proud to serve on the board of directors and board officer for World Institute on Disabilities (WID) – 2018 to Present.  Board of Advisors for AI in Women and Ethics.  

Elisabeth Ward

Accessibility Specialist at Scope

Elisabeth is an accessibility specialist in Scope’s Big Hack programme. She works with individuals, businesses, and public services to improve accessibility and inclusive design for disabled customers. Elisabeth developed and runs the Big Hack’s content accessibility training offer. She also talks at events about disability, accessibility, and inclusive design.

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This session will benefit anyone looking to optimize their online presence, or delve into best practice for building truly inclusive marketing and digital experiences. More specifically - website owners, digital leaders, marketing communications professionals, corporate social responsibility leads and IT specialists.

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Further reading

Web Content Accessibility Guidelines

WCAG, or the Web Content Accessibility Guidelines, explain how to make websites and applications accessible to people with disabilities.

Guide: Understanding POUR

For a website to be truly accessible it must be - Perceivable, Operable, Understandable and Robust. Explore what this means.

All-in-one solution: ReachDeck

Check accessibility. Improve readability. Provide online support. All with one solution.