Reaching out to more customers
Digital technologies and online services have revolutionised many aspects of our lives - and we’re facing a future where they will play an even bigger role.
Forward-looking businesses are realising the benefits of a ‘self-serve’ model to address their customers and other stakeholders too. As well as generating tangible cost savings, digital channels are a great way to reach new audiences and deliver a more convenient, appealing service, from front-line sales and marketing to helpdesks and online customer support.
Companies can maximise new growth opportunities - and stand out from their competitors - by accommodating the needs of the millions of people who lack basic digital skills, including those with print disabilities like dyslexia, and those with English as a second language.